National Assoc. For The Advancement Of Young Entrepreneurs
Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. The internet has made marketing far more measurable (and therefore more accountable to the CEO and CFO) than ever before. Yet I still frequently hear from my CMO peers that they are struggling to find the right metrics that will get them credibility with the CEO and CFO, and show the real contribution of marketing to the bottom line.
I think the best marketing metrics look at the…Continue
15 Ways To Use Facebook Pages for Business
Facebook is changing the way many businesses interact with their…Continue